Satguru Group is the promoter of the project. The Group is known internationally through its business travel agencies with a presence since 1985 in more than 50 countries. It is also present in electronics, food processing, trade and building a workforce of over 3000 employees.

This project started in 2017 as the Satguru Group wanted to diversify its investments by completing its offer to travel agencies by hoteliers receptive in the African region. Indeed, all the macro-economic studies predict strong growth in the business tourism sector.